Building on the successful redesign of the brewery’s physical brand assets, I was commissioned by Tring Brewery to lead the design and development of their new digital platform. The objective was to translate their refreshed visual identity into a high-functioning e-commerce environment that supports complex operational requirements.
The digital solution integrated essential business functions including a dynamic events calendar and pre-order systems and a secure portal for gift voucher and ‘Golden Toad’ membership purchases.
To ensure brand continuity from the pump clips I designed previously, I refined the illustrative aesthetic into a sophisticated woodblock-print style. This was paired with a modernised typographic system and the implementation of applied colour psychology to strategically differentiate the core product range, providing each beer with a distinct and memorable visual profile.
Design applications
• Pump clip design
• Staff illustrations
• Website design
• Pump clip design
• Staff illustrations
• Website design
