Working with an existing identity design for Rennie Grove Hospice Care, I was commissioned to lead a comprehensive brand audit and guideline refinement. The primary objective was to resolve inconsistencies within a disjointed colour palette and establish a rigorous framework for visual application.
Once the harmonised brand guidelines were formalised within a Group 2 colour palette, I oversaw the strategic rollout across high-stakes organisational collateral. This included the design and production of multi-page editorial assets – such as a recurring 20-page printed newsletter and the annual review – alongside integrated fundraising appeal campaigns. This systematic approach ensured a consistent and authoritative brand voice across all physical and digital touchpoints.
Design applications
• Applied colour psychology audit
• Brand guidelines update and refresh
• Appeal campaigns
• Printed newsletter
• Annual review
• Posters
• Leaflets
• Applied colour psychology audit
• Brand guidelines update and refresh
• Appeal campaigns
• Printed newsletter
• Annual review
• Posters
• Leaflets
