I was commissioned by Alison Page Marketing and 360 Innovations, a Canadian software firm, to design the launch collateral for their expansion into the UK window and door sector. The brief required a high-impact direct mail piece that would introduce the brand while maximising a limited production budget.
The solution was a dual-purpose brochure featuring a precision maple leaf die-cut. This design was engineered to function as a standalone brochure for the primary campaign, while the die-cut element served as a formal invitation for a secondary follow-up mailing. This strategic approach allowed for the production of two distinct marketing assets from a single print run, significantly reducing production costs.
Furthermore, the design utilised a red-trace technical overlay; this visual effect strategically filtered text, revealing hidden black messaging while masking secondary red layers to create a unique, interactive user experience.
Design applications
• Printed brochure
• Invitation
• Printed brochure
• Invitation
