Bushtops Camps

I was commissioned by Orion Hotels, a Kenya-based hospitality group, to develop a flagship identity for Bushtops Camps, a collection of five-star safari destinations. The primary objective was to establish a premium brand presence that captured the ‘wild luxury’ and romantic allure of the safari experience.

A key requirement of the brief was the visual integration of the Masai Mara camp’s unique topography. The resulting brand mark subtly incorporates the hillside location into the core iconography, grounding the luxury aesthetic in its specific geographical context. This identity serves as the foundation for a guest experience that balances high-end sophistication with the natural beauty of the Kenyan landscape.

Design applications
• Brand and logotype
• Brand guidelines
• Fact sheets
• Maps
• Vehicle livery
• Advertising
• Embroidered uniforms, hot water bottles, towels
• Menus
• E-newsletter
• Greetings cards
• Signage
• Helipad markings

Testimonial
“Kate’s vast knowledge and creativity in design has been key to shaping our company’s identity. Thank you Kate for always delivering stunning work and being so quick to respond.”  
--Robin Stuart, Marketing Director, Bushtops Camps--